1/19/2023 0 Comments King of thieves all leaguesBy the time of the global launch, the retention was much better, with one-day retention at 56 percent and seven-day retention at 32 percent. The one-day retention improved to 41 percent and seven day retention was 20 percent. The team iterated on the prototype more and introduced a new tutorial, a leagues system, and a big “find a match” button. Roughly 60 percent of the users hadn’t even found the multiplayer part of the game. With the first soft launch, the one-day retention of users was 26 percent, meaning that 26 out of 100 came back the first day after playing it. To get the best ideas, the team held internal contests and invited people from the outside to give seminars, just make sure that the team got access to fresh thinking.Īnd, after two years in the making, King of Thieves was the only game to be launched.Īnd King of Thieves had four soft launches before it went global. About five prototypes made it to soft launch in a small number of territories. King of Thieves was one of about 120 ideas that the team came up with. Image Credit: Michael O'Donnell/VentureBeat
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